Social Media Marketing Is A Buffet; Take What You Want And Leave The Rest

Firstly, if you’re reading this, then thanks for stopping by! I truly appreciate it.

Secondly, I’m (mostly) migrating from social media and utilizing this site AND a newsletter. I long ago dumped Facebook. However, I will keep the Twitter account running, as long as it does what I need it to do: move books.

I will be 100% honest: I am only on social media because it is a free and easy marketing tool. I do not have representation and, thus far, the presses I have worked with do not have marketing departments or marketing budgets. So, social media is where that proverbial buck stops.

“Now I am become Marketing, the destroyer of disposable income.”

And, there’s a lot of “cult of personality” types on various social media platforms. I am not one of those. Now, I certainly do not begrudge one’s interest in flexing their cult-building skills. If that’s your bag, then go out and drop those hot takes! There’s a whole load of folks who love hot takes. Hot takes, I’m sure, have even nabbed a sale or two. In general, I don’t give a single shit for hot takes.

But, I will tell you what I like about hot takes, even if they aren’t my particular bag. I like hot takes because I like reading people as much if not more than I like reading books. Hot takes, more often than not, are an open door into someone’s head. Enough hot takes, and you can start piecing together the inner workings of a person. I don’t mind taking a walk through your head, and I will do so if you open that door enough times.

Now, I get that a lot of shit on social media is, at best, performative… but so are interactions in the real world. Any single person is a multitude. You are getting to know someone, whether it is the subjective “real” or the projection. The distinction is awfully ethereal outside of true performance art. And, I am not picky. I’ll take whatever you’re giving.

Finally, if you’ve made it this far, I thank you for a second time. I’d be thrilled if you signed up for my newsletter, and it will be the only way to get my upcoming novella, OCTOBER ANIMALS.

 

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